One of the questions that pop up when I am talking to people about my Internet direct marketing business, is about the reasons I do this rather than my previous corporate executive role as senior finance adviser. I considered the question a strange one but very few people have articulated their why’s in articles. There is a lot of valid talk about the income and the freedoms of self employment, and I endorse that, but I think there are other more pertinent enticements for people to choose Internet employment.